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TRI Executive Team

Chanchal Samanta - Managing Partner

Highly accomplished, deeply driven, creative marketing professional with a successful track of over 15 years in Marketing, Brand Management, Marketing Research, Strategy, Planning, Channel Marketing & Customer Loyalty in Electronics, Consumer durable, Telecom and Retail industry.

Managing all facets of marketing functions like brand management, pricing & product launch strategy, PR Strategy, develop ATL / BTL programs for long term sustainable results. Respected, enthusiastic leader with proven ability to develop and implement business development, sales, marketing, PR strategies to acquire new customers and retain existing accounts.

An out-of-the-box thinker with a proven track record of increasing revenues, streamlining workflow and creating a team work environment to enhance productivity. Mentoring, motivating and coaching talent to achieve the objectives.

Excellent proven negotiating skills. Proficient in developing & streamlining systems with proven ability to enhance operational effectiveness and meet operational goals within the cost, time & quality parameters.

Have worked in companies like Reliance, Sharaf DG, and Danube as Group Head of Marketing & Communication.